Bitget Wallet Rebrands with “Crypto for Everyone” Movement, Launches $1M Campaign

Leading non-custodial crypto service Bitget Wallet has a new brand identity and strategic direction under the banner of “Crypto for Everyone.”

The move follows a 300% year-over-year increase in its user base. As part of this refresh, the platform introduced a redesigned interface, new functionality for global payments, and announced a $1 million campaign to promote worldwide crypto adoption.

Notably, Bitget Wallet now serves over 80 million users and has evolved far beyond its original trading-focused offering. It is positioning itself as a full-service crypto gateway.

The rebrand is part of the wallet’s ambition to integrate trading, earning, discovering, and paying within one seamless platform. It aims to make everyday crypto usage as intuitive as mainstream fintech apps like PayPal or Uber.

Bitget Wallet’s explosive growth over the past year has been driven by rising demand for self-custody and alternative financial solutions in underserved markets. The company reports user growth of 959% in Africa, 367% in Europe, and 350% in the Middle East.

Alvin Kan, COO of Bitget Wallet, commented on the evolving role of crypto wallets:

The new Bitget Wallet experience centers around four core features: Trade, Earn, Pay, and Discover. Users can trade across 130+ blockchains with one click, monitor market trends, and explore new token opportunities.

The updated interface simplifies the user journey, especially for newcomers, with a new “Simple Mode” currently being rolled out in select regions.

Security enhancements include real-time risk monitoring and transaction screening to help users navigate on-chain finance more safely.

To mark the rebrand, Bitget Wallet is launching the Crypto for Everyone Movement, a global initiative to onboard the next billion crypto users. The campaign includes over $1 million in rewards through collaborations with ecosystem partners and interactive community events.

Gracy Chen, CEO of Bitget, summarized the mission:

Bitget Wallet is also expanding the possibilities of crypto payments. It remains the only major self-custodial wallet with full in-app payment support, including crypto cards, QR code scanning, and direct brand purchases.

The integrated shop offers over 300 brands, including Amazon, Shopee, Google Play, and more. Regional QR code integrations are currently underway.

Meanwhile, Bitget Wallet is preparing to support tokenized real-world assets (RWA) like stocks and gold, positioning itself as a potential hub for digital and traditional assets.